Paid social · Creative direction · Motion
Paid social ads
Making a B2B offer feel simple, visual and immediate.
- Role
- Creative director / Animation producer
- Year
- 2025
01
The challenge
The campaign needed to drive awareness on Meta while showing the simplicity and value of weselect’s employer branding and recruitment marketing offer.
02
The approach
Using Miro, I organized brainwriting, scripts, themes and storyboards, then guided the animation style, transitions and pacing in close collaboration with motion designers.
03
The outcome
A cohesive series of focused, visual ads built for recognition and efficient delivery of a complex B2B proposition.
Behind the work
Process, details and selected frames.
