Brand launch · Film · Storytelling
Employer Marketing
A defining brand moment for a new unified methodology.
- Role
- Creative producer / Copywriter / Storyboard artist
- Year
- 2026
01
The challenge
After 15 years, weselect was entering a new phase: launching Employer Marketing alongside a refreshed brand identity. The shift had to feel clear and memorable without relying on long explanations.
02
The approach
We shaped the launch film as a manifesto rather than a traditional explainer. Rhythm, contrast, motion and sound translated complex strategy into a simple narrative—from fragmentation to unification.
03
The outcome
The film opened Employer Branding & Beyond, set the tone for the event and became a central asset in the broader brand rollout.
Behind the work
Process, details and selected frames.
Project contributors
- Love Hagald — Visual Brand Manager
- Teodor Mets — Motion Designer
- Elias Nilsson — Motion Design Specialist