Social · Video · Strategy
Short form B2B content
A social series built to make expertise worth stopping for.
- Role
- Creative strategy / Filming / Editing / Promotion
- Year
- 2024–2026
01
The challenge
weselect wanted to strengthen its position as a thought leader in employer branding and recruitment while speaking in a format that felt native to social feeds.
02
The approach
I developed Employer Branding & Beyond and owned the process from copy and concepts to filming, editing and distribution across organic and paid channels.
03
The outcome
The series became a repeatable content system that increased engagement and gave the brand a consistent, recognizable expert voice.